Understand your market.Grow your business.

About

Hi, I’m Chris Shah. Over 12 years in software sales, I’ve held roles from SDR to Head of Sales, working as a solo founding sales rep and leading an international sales organisation representing over $20 million annually. Along the way, I’ve contributed to businesses that have been acquired by blue-chip companies and others that have achieved unicorn status. I help businesses win customers, grow existing accounts and enter new markets. I also help investors and cybersecurity companies make informed decisions about the offensive security industry.

Areas of expertise

Commercial Growth & GTM Advisory
Win customers, grow revenue.

Whether you’re building your first sales playbook, entering a new market, looking to improve sales win rates or growing existing accounts, I bring practical experience to help you achieve your growth goals. My clients range from early stage startups to established and VC backed tech companies looking to break into EMEA. Let’s have a chat about where you want to take your business.

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Access fractional and commercial leadership and hands on sales support without committing to a full time hire.
From founders building their first sales process to established businesses seeking stronger growth.
Build a repeatable sales process with clear frameworks, priorities and accountability.
Break into regions such as EMEA and APAC and win customers.
Close more enterprise deals by navigating complex buying processes and removing barriers.
Reduce churn and improve retention rates through stronger onboarding, customer success engagement.
Grow overall revenue through expansions, cross selling and upselling.

Let’s talk

Offensive Security Industry Advisory
Make informed decisions.

I help investors, cybersecurity companies and research organisations evaluate offensive security markets, vendors and growth opportunities. My expertise spans penetration testing, PTaaS, AI pentesting, bug bounty, vulnerability disclosure, crowdsourced security, vulnerability and exposure management, security validation and AI security. I draw on global enterprise sales and leadership experience to advise on buyer behaviour, competitive positioning and commercial models. My clients include investment banks and professional services firms.